ShortsTV to expand into the world of OTT with Airtel Xstream

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Kolkata, Feb 23 (FN Agency) India has witnessed an unprecedented increase in content consumption on digital platforms. Keeping in stride with the evolving consumer trends and the digital world, ShortsTV, the world’s first and only 24/7 linear TV channel dedicated to short films, ventures into its first partnership with Airtel, India’s premier communications solutions provider. Leveraging Airtel’s core strengths of Network, Data & Distribution, ShortsTV has launched its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a nominal subscription of INR 99/- per month and INR 499/- for a year.

ShortsTV through Airtel Xstream is now ready to entice subscribers with its expansive catalogue of quality short films that includes nominated and winning shorts from internationally acclaimed awards such as The Academy Awards, Cannes, BAFTA, and high-quality CGI animation from international independent filmmakers & local Indian filmmakers. Equipped with a specially curated library of over 4000+ titles from across the globe spanning genres such as comedies, musicals, documentaries, thrillers, dramas, and animation, the service is here to allure all the short film fans and offer a seamless binge-watching experience. The catalogue includes short films across English, foreign, and local Indian languages, including Hindi, Gujarati, Bengali, Marathi, Kannada, Tamil, Malayalam and Telugu. Speaking about this partnership, Carter Pilcher, Chief Executive, ShortsTV, said, “TV and mobile phones are both integral to the Indian viewing experience—a perfect combination for ShortsTV and our ground-breaking short movie entertainment.

ShortsTV is present in over 60 million TV households in India already, and our partnership with Airtel Xstream will bring us to Airtel’s 340 million subscribers — who are always on the lookout for unique content. From Oscar-Nominated movies to Travel Documentaries to exciting new films from India’s hottest new directors – ShortsTV is amazing entertainment. Binge on, dude!” “Short films are slowly making their presence felt among mainstream cinema, thus adding momentum to the growth of shorts on the Indian movie map. At ShortsTV, we always believed in providing a global platform for filmmakers to showcase their work since the audience’s affinity towards the short format is growing. Understanding the rise in content consumption on the small screen, our partnership with Airtel Xstream will not only help us extend our reach into the Indian heartland but also provide an opportunity for Indian filmmakers to expand in India and beyond,” said Tarun Sawhney President – Asia, ShortsTV. ShortsTV’s catalogue of short films features critically acclaimed stars such as Benedict Cumberbatch, Emilia Clarke, Jude Law, Nawazuddin Siddiqui, Naseeruddin Shah, Radhika Apte, and others.

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